Osom Finance required a comprehensive redesign to address user engagement and communication gaps. Through extensive user research, persona creation, and iterative design, we identified and addressed the needs of specific user groups, refining app insights and enhancing features for a smoother, more intuitive user experience. Our user-centric approach and focus on clear communication and trust resulted in increased user retention and a product that truly resonated with its users.
Osom Finance required a comprehensive redesign to address user engagement and communication gaps. Through extensive user research, persona creation, and iterative design, we identified and addressed the needs of specific user groups, refining app insights and enhancing features for a smoother, more intuitive user experience. Our user-centric approach and focus on clear communication and trust resulted in increased user retention and a product that truly resonated with its users
The feedback revealed a crucial need for a more coherent and intuitive information architecture. Our endeavor was to synergize user insights with business aspirations to craft a versatile financial manager app, proficient in navigating both crypto and fiat landscapes. Extensive user research unveiled significant communication discrepancies between the brand and its users, prompting a holistic redesign of the visual and interaction elements. We introduced a revitalized color palette, refined typography, and a rejuvenated visual style, all anchored by new style guides and usability paradigms, creating a harmonious and user-centric design narrative.
Our pursuit of excellence continued with meticulous usability tests, revealing areas of improvement in user interactions and the onboarding process. These insights fueled a collaborative refinement process, integrating the expertise of marketing, communications, and support teams to redefine user engagement strategies.
We developed a cohesive storytelling strategy, optimizing communication across all user touchpoints and elevating the landing page's conversion efficacy. This strategic enhancement set a new industry standard for user engagement and interaction quality, ensuring every user touchpoint is a seamless and enriching experience.
The feedback emphasized the need for a more user-friendly and legally compliant onboarding process. We addressed this by focusing on building trust and ensuring transparent communication, resulting in a streamlined onboarding experience and the introduction of the crypto autopilot as a flagship feature, symbolizing our commitment to user-centric innovation and excellence.
