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Overview
Planck Network is reimagining how AI workloads are deployed by creating a modular, compute-aware blockchain infrastructure that brings GPU power on-chain. In this project, we helped position Planck as a pioneer at the intersection of decentralised AI and DePIN (Decentralised Physical Infrastructure).
Planck Network is redefining how artificial intelligence scales on the blockchain. By merging decentralised infrastructure with GPU-native execution, Planck enables developers, enterprises, and infrastructure providers to access affordable, high-performance compute without reliance on centralised clouds. With over $60M in deployed GPUs and $200M in committed funding, Planck is positioned to become the backbone of decentralised AI.
The Challenge
AI workloads are resource-intensive and traditionally locked into centralised cloud providers. This creates high costs, limited flexibility, and vendor lock-in — particularly challenging for enterprises and start-ups building sovereign AI systems or DePIN networks.
We crafted a narrative that highlights Planck’s two-layer architecture:
- Planck₀ – a modular Layer-0 blockchain offering shared security, interoperability, and native GPU access, enabling sovereign AI chains and DePIN protocols.
- Planck₁ – a GPU-native Layer-1 execution environment where smart contracts can schedule, rent, and pay for GPU compute directly on-chain, enabling true compute-as-primitive economies.
Our Approch
From the outset, our focus was on translating Planck’s highly technical vision into a product that feels accessible, credible, and future-ready. We worked closely with their team to:
- Clarify the story – distilling complex concepts around Layer-0, GPU-native compute, and decentralised AI into clear messaging that speaks to both developers and investors.
- Define the user value – ensuring the product narrative highlighted tangible benefits for different stakeholders: from developers and enterprises to GPU providers and ecosystem partners.
- Shape the brand voice – positioning Planck not only as an infrastructure solution, but as a movement towards an open, decentralised AI economy.
- Focus on scalability – emphasising modularity and interoperability so the messaging matched the product’s forward-looking technical roadmap.
This approach ensured that Planck’s product identity aligned with its technology and investment traction, while remaining simple and engaging enough to resonate with a global audience.
Results and Business Impact
Our collaboration helped Planck move from a highly technical concept to a compelling product narrative that resonates across audiences. As a result:
- Planck secured $200M in funding commitments and deployed over $60M in GPU infrastructure.
- The project attracted partnerships with industry leaders including Microsoft, AWS, and Nvidia.
- The refined messaging positioned Planck as a frontrunner in decentralised AI and DePIN ecosystems, strengthening its credibility with developers, enterprises, and investors alike.
- Clear, user-focused communication now enables Planck to showcase not only its technology, but also the tangible value it delivers to its growing community.
Through our collaboration, Planck evolved from a complex, technical proposition into a product story that is both inspiring and accessible. By simplifying their message and amplifying their vision, we helped them communicate not just what the technology does, but why it matters.
Planck is now recognised as a pioneer at the intersection of decentralised infrastructure and artificial intelligence — a project that speaks to developers, enterprises, and investors alike. The refined narrative elevated their brand, strengthened trust, and created momentum that extends well beyond the technology itself.
Today, Planck is positioned not only as a network, but as a catalyst for the future of decentralised AI.
